November 29, 2016 + Editorial
Hard day at the office?
Hard day at the office? Life sucks for most people. Face it. How’s your life looking? What’s your experience? Is it all worth it? We can kid ourselves that the routine we have is free choice. The hamster-wheel-of-life is happening, and we’re all spinning it around. But is there really an option to stop the wheel and hop off? Mr and Mrs Jones We’re… Read More
October 16, 2016 + Cover stories, Editorial
The hottest club in London
Want to be that guy wearing the new fancy watch to the office? Now you can. Join the club. Chronohaus is London’s latest club. It’s a luxury watch subscription club. Think of us as Spotify for your wrist, Netjets for your watch collection, or a time-telling Boris Bike. We’re a subsciption-based members club. Subscription We’re subscription because we believe the world is moving from… Read More
October 16, 2016 + Cover stories, Editorial
Old-timers’ fleeting beauty – it’s not pretty
You think the older watches retain their intrigue? It’s almost never the case. Watches get old – quick. And that’s not cool. Just as cars do, some models become classics, but the vast majority are forgotten as the younger more sexy models push them into obscurity. Beauty fades It’s sad, but true. Some things date quicker than others. And this is more so the… Read More
October 16, 2016 + Cover stories, Editorial
Good reasons not to buy a watch
Don’t buy a luxury watch – just don’t. Here’s why. Watches are precision pieces of engineering perfection. Many hundreds of man-hours can go into building a single watch, and they’re continually pushing the boundaries of physical and kinetic possibilities. All within a tiny case that fits on your wrist. The watch industry has done a good job making watches a revered collectible. We understand… Read More
October 16, 2016 + Editorial
Want a luxury watch collection?
Consumerism is the new religion. It’s maybe not the best thing in the world to acknowledge, but it’s true. Want a luxury watch collection? Join the queue. More is more. Consider that most people spend 95% to 105% of their income. What’s it spent on? It’s spent on stuff – anything. Very rarely do you get someone existing within 60% of their income. There’s… Read More
October 16, 2016 + Editorial
What’s the point in owning?
Watches aren’t for life, they’re for now. What’s the point in owning? Be the kid in the candy store. Be the one who get’s to taste all the sweets. Be the cat that got the cream! Owning comes with obligation and hassle, big commitment, and zero liquidity. For this, you’ve got to cough up a lot of money at the outset, so that you… Read More
October 16, 2016 + Cover stories, Editorial
Doing the math(s) on watch//es
Is it math or maths? There’s a lot of people chewing on that; but who really cares? I want to explore the maths of buying watch//es – and illustrate how you can save 97% with Chronohaus (and have more fun at the same time). Watches cost a lot of money. Let’s look at a the math for a £10k watch. Ouch Initial cash outlay/purchase… Read More
October 15, 2016 + Editorial
Why we aren’t ‘owning’ anymore
The world is changing. People want more flexibility and freedom. They subscribe. Two generations ago, it was typical to have only two-or-three jobs, within one defined career, in an entire lifetime. Most people lived their lives in one or two homes, and rarely traveled outside their country. Everything is speeding up. People are switching jobs every few months, and people change careers more fluidly…. Read More
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